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(Transportation-News.com, October 16, 2019 ) Window film is a thin laminate film that can be placed either at the interior or exterior of glass surfaces in automotive and marine and also at the residence. It is generally made from polyethylene terephthalate (PET), a thermoplastic polymer resin of the polyester family, due to its clarity, tensile strength, dimensional stability, and ability to accept a variety of surface-applied or embedded treatments.
Global window film market has been segmented based on Substrate Type (Glass, Polycarbonate), By Coating Type (Dyed, Pigmented, Metalized, Ceramic), By Application (IR Film, Safety and Security Film, Decoration Film and Others), By End User (Automotive, Commercial, Residential, and Others) By Sales Channel (Direct and In-direct).
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Growing Buildings Energy Conservation Regulations Will Likely to Positively Impact Window Films Market
Most of the commercial buildings and few residential buildings facades are built with glass to give an aesthetic appearance to structure and effective management of HVAC of the building. Window films on structure glass will benefit in lowering the use of HVAC energy, which drives the demand for window films in the market.
In the U.S, buildings are the most energy-consuming sector when compared to industrial and transportation. For the economic wellbeing of citizens, businesses, governments, and for protecting the environment the U.S department of energy has set up regulation to conserve energy. In 2017 the U.S department of energy had issued new federal energy efficiency design standards for new low-rise residential buildings. Whereas in 2015 energy efficiency design standards for new federal commercial and multi-family high rise residential buildings to conserve energy.
Employing window films will facilitate energy conservation, prolong HVAC and lighting equipment lifecycle, upgrade the insulating performance of existing windows, and decrease monthly energy bills. Moving forward, growing buildings energy conservation regulations and economic benefits associated with window films usage will propel the market growth for buildings.
Asia-Pacific to Grow at the Highest Rate in Window Films Market
The global window films market is segmented by geography into North America, Europe, Asia Pacific, South America, The Middle East and Africa.
The window film market in Asia-Pacific is the leading regional segment by overall market share owing to the rise in product sales and installation in automotive and residential end-user sectors and rise in construction activities on a regional basis. Europe is expected to witness robust market growth during the forecast period owing to the design directives and principles of sustainable techniques for a reduction in energy consumption and protection against fade damage caused to interior furnishings by harmful radiation. The North America Window Film Market is expected to witness stable market growth owing to the presence of key market companies such as 3M Company, Johnson Window Films, Inc., Eastman Chemical Company, Erickson International LLC, and Madico, Inc., and among many others. The companies are focused on the launch of new products to strengthen the business position and expand the product portfolio. In addition, the Windows Films Market in the US is leading by market share owing to rising applications in the automotive, residential, and commercial sectors, with a growing preference for end-products owing to comfort and protection against harmful radiation.
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Market Players
The global Window Films market is highly competitive, with the presence of key market players boasting of an extended global distribution network on a large scale. The major players in the market include 3M Company, Eastman Chemical Company, Johnson Window Filmss, Inc., Erickson International LLC, Saint-Gobain S.A., NEXFIL Co., Ltd., LINTEC Corporation, Madico, Inc., Avery Dennison Israel Ltd., KDX Group and among others.
The highly intensified market competition among manufacturers has compelled companies to invest in the expansion of production facilities to maintain production volume. The companies aim to strengthen the global market position through technological expansion and expanded product portfolio regarding commercial volume. The establishment of manufacturing facilities near crucial industrial sector markets also provides companies easy accessibility to consumer-concentric locations, in turn enhancing consumer satisfaction. For instance, On March 15, 2018, Eastman Chemical Company announced the expansion of state-of-the-art urethane extrusion line at its Martinsville, Virginia, plant, which reinforces Eastman’s versatility, reliability, and commitment to the paint protection films and window films business.
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