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  • Japan Outbound Tourism Market share & Forecast by Purpose of Visit

    (, December 14, 2019 ) Travel and tourism in Japan are expected to perform positively during the forecast years. The Abenomics-led economic recovery in Japan improved consumer confidence and encouraged an increase in leisure and recreational activities. In 2018 Japan was the second largest overseas source to the United States. Japanese tourists spending in United States was fourth highest after China, Mexico and Canada. According to Renub Research analysis, Japan Outbound Tourism Market is anticipated to be more than US$ 49 Billion by the end of the year 2025.

    Outbound Tourists Travelling Time Period in Japan

    1- Year-end vacations (last week in December until just after the New Year)

    2- Golden Week (at the end of April month and early May is a series of 4 national holidays)

    3- Obon (occurs around 15 August coinciding with school holiday of the year) are three peak holiday periods in Japan.

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    Growing Sub-Sectors for Japanese Tourism

    Senior citizens travel segment is showing good growth potential. Although, the Japanese population is slowly decreasing, but the number of Japanese aged 60 or more are growing. These senior citizen populations have time and money to spend on luxury tourism.

    Special Interest Tours (SITs) these tourists generally travel with other tourists who share the same interests and have the potential to become repeat travelers. For example: Sports spectator of Olympics, baseball, soccer, UNESCO World Heritage Site tours, Art and cultural tours like visiting museums and going to concerts, theaters.

    Almost all public and private schools organize school trips, including international trips, for their students. For the year 2017-2018, a total of 895 Japanese high schools sent their students on the international trip outside Japan. Out of these 895 schools, 202 schools choose United States as its travel destination.

    Renub Research report titled Japan Outbound Tourism Market, Tourists Numbers, Countries (Australia, India, Hong Kong, South Korea, Taiwan, Singapore, the United States, United Kingdom), Purpose of Visit (Holiday, Visit Friends & Relatives, Business, Others), By Booking Methods (Internet, Travel Agency Outlets, Mail order/telephone, Airlines, Don't know because don't book myself), Travelers Behavior (Travel Companions, Age Group, Gender) provides a complete analysis of Japan outbound tourism market.

    By Country; United States is most attractive place for Japan Outbound Tourism Market

    In this report, we have analyzed 9 most popular tourists destinations for Japanese Outbound Tourists. In this research report, we have done a complete analysis of each country in terms of the number of tourists numbers, average length of stay, average expenditure per tourists per trip, total expenditure & forecast. The countries analyzed in the report are as follows: Australia, United States, Singapore, United Kingdom, India, South Korea, Hong Kong & Taiwan. United States is most attractive place for Japan outbound travellers market.

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    By Purpose; Holiday is main purpose for Japan Outbound Tourists

    Holiday is main purpose for Japan Outbound Tourists. The 4 segments covered in the report are Holiday, Visit Friends & Relatives (VFR), Business (MICE), & Others (Medical Treatment and Education).

    By Booking Methods; Internet is clear dominating Booking Method for Japan Outbound Tourism Market

    In this report, we have done comprehensive analysis on Japan outbound tourism market by booking methods. There are various kinds of booking methods used by Japanese outbound tourists like Internet, Travel Agency Outlets, Mail order/telephone, Airlines etc. Internet is clear dominating Booking Method for Japan outbound tourism market

    In this report, we have considered 6 Major Points for Each Country Analysis

    Total Tourists in the destination country

    By Purpose Tourists (Holiday, Visit Friends & Relatives, Business, Others)

    Average Length of Stay

    Total Market

    By Purpose Market (Holiday, Visit Friends & Relatives, Business, Others)

    Average Expenditure per person per trip

    By Purpose - Outbound Tourists Market & Numbers in Japan


    Visit Friends & Relatives (VFR)



    By Booking Methods - Outbound Tourism Market in Japan


    Travel agency outlets

    Mail order/telephone


    Don't know because don't book myself


    By Country - Outbound Tourists Numbers & Market in Japan




    Hong Kong

    South Korea



    United States

    United Kingdom

    If the information you seek is not included in the current scope of the study kindly share your specific requirements with our custom research team.

    Browse Related Reports:

    India Outbound Tourism Market @

    United States Outbound Tourism Market @

    About Us

    Renub Research is a Market Research and Consulting Company. We have more than 10 years of experience especially in international Business-to-Business Researches, Surveys, and Consulting. We provide a wide range of business research solutions that helps companies in making better business decisions. Our clients rely on our market analysis and data to make informed knowledgeable decisions. Our pertinent analysis helps consultants, bankers and executives to make informed and correct decisions.

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