Innovative South Korean Car Detailing Tool Launched For Retail
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  • Innovative South Korean Car Detailing Tool Launched For Retail

     

     

     


    Drying Your Car in Two Easy Steps - Video Training


    (Transportation-News.com, December 16, 2013 ) Exeter, Devon -- Question: how do US detailing professionals achieve that show car finish with the least time and effort?
    Answer: they use a microfiber waffle weave towel available from South Korea to dry the car with a streak, lint and scratch free finish.

    The Expert Drying Towel, being launched exclusively in the US on amazon.com this week, is being offered for the first time by Isca Products.

    "Detailing professionals who create the glossy finish required by top car brands at auto shows and in their prestige showrooms, use this towel to dry and finish their cars. We are delighted to be making this great towel available for the public to buy for the first time" said Caroline Spiller, VP of Sales and Marketing at Isca Products.

    "This super absorbent, ultra soft and highly durable microfiber waffle weave towel is favored by the professionals because it has been designed and manufactured in South Korea to their demanding specifications" Spiller continues.

    According to Caroline, the South Korean manufacturing process to produce this yarn is expensive, but it results in towels with the highest absorption rate, durability and ultra-soft finish available in the marketplace.

    "The vast majority of our competition purchase towels made in China of lesser quality yarn fibers. In addition, all microfiber products from Isca Products have gone through a micro-replication splitting process to create even more surface area on the fibers" said Spiller.

    "The equipment to do this is very expensive but necessary to produce the thirstiest, most effective microfiber in the world" she added. Because of these additional splits, plus the unique cell-shaped waffle weave design, this microfiber towel is able to absorb 7 times or more of its own weight in liquids and is extremely effective at cleaning and wiping off dust, dirt, water, grease, and oils.

    "Cheaper microfiber towels don't go through this process and lack the additional fiber surface area to be anywhere near as effective as towels from Isca Products" Spiller continued.

    Two other features of the Expert Drying Towel are also included to meet the requirements of detailing professionals.

    "The "edgeless" border is now favored over silk or satin borders found on other microfiber towels. After several washes those borders have a tendency to harden and separate, causing scratches and rendering the towel useless. The very light stitching on the "edgeless" border avoids this problem all together" explains Caroline.

    "There is also an increased use of pastel colors for drying cloths by detailers since these colors are much less prone to bleeding. This is why our drying towel is pastel light blue" Spiller added.

    "We are delighted to be able to offer the Expert Drying Towel to the US public for the first time. This 16 x 24 inch towel is the perfect size for any car and is extremely easy to use. At last one detailing trade secrets is out in the open and available for everyone. We are expecting demand to be very strong!" Spiller concluded.

    Promotional Launch Details
    The Expert Drying Towel is the first of several towels to be launched for retail to the public by Isca Products. The retail price is $16.50, substantially less than other premium microfiber towels on the market today.

    It is available for retail exclusively on amazon.com and for a limited time only at 18% OFF the recommended retail price: Expert Drying Towel


    About Isca Products

    Isca Products is a specialist supplier of highly innovative microfiber cleaning and drying cloths for the beauty, home-care and auto-care markets in the US and the UK. Our cleaning and drying cloths feature the highest quality man made fibers and fabrics which reduce the need for chemical solvents and polishers in the cleaning process. Expert Drying Towel

    Isca Products

    Caroline Spiller

    (44) 07501 465119

    support@iscaproducts.com

    Source: EmailWire.Com

    Source: EmailWire.com

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