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(Transportation-News.com, January 18, 2017 ) "Success Case Study: Haitai-Calbee Honey Butter Chips" is part of Successes and Failures research. It examines the details of and reasons behind the success of Haitai-Calbee Honey Butter Chips in Japan, a probiotic chocolate designed to maintain bowel health. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.
Key Finding
- The probiotic chocolate format successfully appealed to its target consumers, Japanese women who are keen on functional food and drinks, and lactic acid bacteria are topical as an ingredient, achieving great success in the probiotic yogurt category.
- The chocolate format is convenient for consuming and storing probiotics without a refrigerator, extending consumer enjoyment of probiotic products beyond yogurt.
- Developing functional chocolates will contribute to chocolate market growth. Identifying key health concerns and catering to them with chocolate creates opportunities in a category not normally associated with health.
Report Highlights
The chocolate market in Japan has been growing. In 2015, the five-year CAGR of the market value in local currency was 2.23%, which is higher-paced than other confectionery categories, such as gum and sugar confectionery. Functional chocolates have traction in building growth, bringing new customers into the category, such as adults and health-conscious consumers, and Lotte Sweet Days chocolate has been contributing to this growth. Interestingly, Japan's chocolate consumption per capita is relatively low compared to European countries, which indicates that there are further opportunities in Japan's chocolate market for unique innovations and services.
For more information about this report at http://www.reportsweb.com/success-case-study-haitai-calbee-honey-butter-chips
Reason to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Access to analysis on products launched in the market
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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List of Content:
Summary: Haitai-Calbee Honey Butter Chips
Innovative chocolate containing lactic acid bacteria
Probiotic chocolate appeals to Japanese women
Chocolate format boosts the accessibility of probiotics
Consumers prioritize taste over functionality
Take-out: building potential from specific health issues
Take-out: beauty support offers further oppotunties
Take-out: high cocoa content becomes a key feature
Take-out: functional products help chocolate overall
TrendSights
Appendix
ReportsWeb.com
Priya Sisodia
+1-646-491-9876
sales@reportsweb.com
Source: EmailWire.Com 
Source: EmailWire.com
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