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(Transportation-News.com, May 13, 2017 ) "TrendSights Analysis: Personalization", is part of Publisher's TrendSights series and explores how brands can provide a superior and more unique fit for specific consumer segments.
Personalization is an essential attribute to consider for brands seeking to target today's individualistic consumers. More specialized and differentiated products are being introduced in order to optimally cater for different age, gender, and ethnic groups, as well as the lifestyle benefits sought by more demanding consumers.
For more information about this report: http://www.reportsweb.com/trendsights-analysis-personalization-providing-a-superior-and-more-unique-fit-for-specific-consumer-segments
Scope
- 43% of consumers globally have a more favorable perception of products featuring claims personalized to their needs.
- Personalization benefits rank among the top 10 factors that would encourage consumers to buy luxury/premium products.
- Brands should consider updating traditional personalization approaches, such as by demographic, through combining lifestyle cues alongside conventional segmentation.
Reasons to buy
- Gain insight into the different routes through by which products can align with the Personalization trend, including examples of best-in-class innovation.
- Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
- Identify the innovation implications of personalization for your sector.
Request Sample Copy at http://www.reportsweb.com/inquiry&RW0001775601/sample
Table of Content:
Trend snapshot
Demographics
Lifestyle and individuality
Functional needs
Tech influence
What next?
Appendix
Companies Mentioned:
Mala Vida
Yamanashi
L'Oreal
Lipton
Clinique
Happylal
Dreft
Burberry
Woodside AC
Puma Fragrance
Tarte Cosmetics
Absolut Vodka
Rimmel
Comfort
Schwarzkopf
Heineken
Bulletproof
Benevo
Colgate
Pet Net
FoodMood
Kerastase
Inquire for Report at http://www.reportsweb.com/inquiry&RW0001775601/buying
ReportsWeb.com
Priya Sisodia
+1-646-491-9876
sales@reportsweb.com
Source: EmailWire.Com 
Source: EmailWire.com
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