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(Transportation-News.com, May 16, 2017 ) "TrendSights Analysis: Informed Shopping - Meeting the needs of informed and critical consumers" examines the ways that information and informed shopping influences shopping habits and product choice. It look at what informed shopping means as a consumer trend, why it is important, who the relevant consumers are, how FMCG brands can best capitalize on the trend, and the future outlook of the trend.
The availability of information through novel technologies has raised consumer awareness about the social impact of shopping decisions. In a circular process, consumer awareness drives the creation of new platforms and increasingly granular sources of information. Consumers now have instant access to comparisons of price, product quality, and brand ethics. This changes how consumers shop and how they perceive brands and products.
For more information about this report: http://www.reportsweb.com/trendsights-analysis-informed-shopping-meeting-the-needs-of-informed-and-critical-consumers
Scope
- Information coming from online reviews, social media, and other online sources combined with the accessibility of information on mobile devices is reshaping consumer shopping habits.
- 79% of consumers check prices online before making a purchase.
- 56% of consumers use price comparison websites to compare different prices at supermarkets.
- 55% of consumers are more likely to trust blogger/user reviews over brand claims.
- 45% of consumers are willing to boycott a brand whose values do not reflect their own.
Reasons to buy
- Understand which audiences are most affected by the Informed Shopping trend.
- Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
- See the steps that major brands are taking to meet the needs of informed shoppers.
Request Sample Copy at http://www.reportsweb.com/inquiry&RW0001775602/sample
Table of Content:
Trend Snapshot
What is Informed Shopping?
Why is Informed Shopping important?
Who is driving Informed Shopping?
How can Informed Shopping be capitalized on?
What is next in Informed Shopping?
Appendix
Companies Mentioned:
Kashi
Seeds of Change
Gippsland Dairy
You've Dalandan it Again
Temple Turmeric
Ice Break
Garnier
Eucerin
Bulldog Skincare
Glenfiddich
123 Tequila
The Respect Co.
Aekyung Trio
Farmers Market
Inquire for Report at http://www.reportsweb.com/inquiry&RW0001775602/buying
ReportsWeb.com
Priya Sisodia
+1-646-491-9876
sales@reportsweb.com
Source: EmailWire.Com 
Source: EmailWire.com
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