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(EMAILWIRE.COM, December 03, 2011 ) Goshen, MA – According to the annual Edelman survey of educated publics around the world, the craving for trustworthiness has never been higher, with 83 percent of those surveyed rating “transparent and honest practices” as highly important. Creative marketing expert Marcia Yudkin addresses the dynamics of trust in her book Strategic Marketing: Insights on Setting Smart Directions for Your Business, explaining how developing and keeping a golden reputation pays off. The book has just been made available in the Kindle format (http://www.amazon.com/dp/B0060YV7RA ).
“With a reputation, people approach your firm pre-sold,” says Yudkin, the author of 13 other books, including a Book of the Month selection and another popular business title now in its third edition. “You require fewer meetings prior to the signing of a contract, there’s less comparison shopping, business comes in from a much wider geographical radius and clients tend to accept higher fees without complaint.”
Trust builds best from what disinterested yet knowledgeable third parties say, and the cultivation of such trust begins with a step that surprises many people, Yudkin says: focusing on the clientele you can put your heart into serving.
“People know it when you don’t like working with them and when you don’t care whether or not they truly get their problems solved,” she says. “On the other hand, when you dig into your workday with enthusiasm and interest, clients stick with you as long as they can and refer others like them. It’s a great relief to many of my mentorees that can stop pretending to be just like competitors, highlight who they do and don’t want to work with and then enjoy the financial and spiritual dividends of trust.”
Strategic Marketing, ISBN 978-0-9716407-2-6, discusses ways for identifying and building an appealing reputation, gaining and keeping attention in a crowded marketplace, planning for the kind of success one wants and setting fees in line with oneÂ’s perceived value. The book costs $15.99 in paperback at online bookstores and $9.99 in AmazonÂ’s Kindle store (http://www.amazon.com/dp/B0060YV7RA ). It is the third volume in a series of five.
About the Author
Creative marketing specialist Marcia Yudkin (www.yudkin.com) is the author of Persuading People to Buy, 6 Steps to Free Publicity, Meatier Marketing Copy and 13 other books. Besides publishing a popular weekly marketing enewsletter, she runs an online mentoring program for entrepreneurs and small business owners. She lives in the woods in Western Massachusetts eight months of the year and the rest of the time on Maui.
Creative Ways
Marcia Yudkin
413-582-4052
pr@yudkin.com 
Source: EmailWire.com
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