Customized Dodge Dart Targets Compact Segment in Chicago
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  • Customized Dodge Dart Targets Compact Segment in Chicago

    (EMAILWIRE.COM, February 14, 2012 ) CONCORD, N.H.– Mopar, Chrysler’s in-house tuning and parts division, celebrated 75 years of service by debuting four customized cars to the 2012 Chicago Auto Show last week, including a 2013 Dodge Dart GTS 210 Tribute. As a heavily accessorized version of the all-new 2013 Dart arriving at Dodge dealerships this summer, the GTS 210 Tribute was designed to promote the Mopar customization kits that will be available to new Dart owners starting this fall.

    MoparÂ’s Dart GTS 210 Tribute featured just some of the more than 150 new accessories that have been developed for the 2013 Dodge Dart, the first vehicle to use that nameplate since the original Dart was discontinued in 1976. The new Dart shares design cues with muscle-bound sports cars like the Dodge Challenger and Charger, providing an aggressively styled option in compact form for commuters looking to stand out from the crowd.

    “The new Dodge Dart is a showstopper without the Mopar accessories, but the little additions really send it over the top,” said Brian Duval, general manager of Concord, New Hampshire Dodge dealership Bob Mariano Chrysler Jeep Dodge Ram. “Today’s car buyers like to customize their cars to fit their personality, and having the full Mopar catalog at their disposal makes it easy and affordable.”

    Mopar presented the Dart in Chicago with two accessory packages: an appearance package called Mopar Stage 1 and a performance package called Mopar Stage 2. Featuring leather upholstery and piano-black accents on the inside, Mopar Stage 1 also bundles matte-black exterior trim pieces like a chin spoiler, side skirts, a rear spoiler and a carbon-fiber vented hood.

    Tweaking the most powerful of the DartÂ’s trio of engines, the Mopar Stage 2 system adds a new exhaust system and an improved air-intake system to the 2.4-liter Tigershark with MultiAir unit to boost horsepower from 184 to 210. The Dodge Dart will also be available with a standard 2.0-liter 160-horsepower engine and a 1.4-liter MultiAir Turbo engine that produces the same amount of horsepower but more torque, reaching 184 pound-feet.

    Mopar saw no reason to touch the DartÂ’s available Uconnect infotainment system, which Dodge claims to be the most technologically advanced in the vehicleÂ’s class. A center-mounted 8.4-inch touchscreen controls the stereo, navigation and hands-free phone calls, while the available Garmin Navigation and SiriusXM Travel Link can offer access to fuel prices, weather updates, sports scores and movie listings. The 2013 Dart also has an optional reconfigurable gauge cluster that features a class-exclusive seven-inch Thin Film Transistor (TFT) display, allowing drivers to keep a clear eye on their performance.

    “Dodge packed an incredible amount of technology into its most affordable car, which shows its commitment to providing a top-notch driving experience,” Duval noted. “The Dart is going to be a game changer, and we think New Hampshire drivers are going to find it to be the most engaging compact car on the market.”

    About Bob Mariano Chrysler Jeep Dodge Ram:
    New Hampshire Jeep, Dodge, Chrysler and Ram customers come to Bob Mariano Chrysler Jeep Dodge Ram for unmatched attention to detail, whether they are searching for a new or used Jeep, financing a new Chrysler sedan, or looking for Dodge service and parts for a crossover, SUV or pickup truck. Their knowledgeable sales team can help you find the right car at the right price, while their parts and service specialists get you back on the road quickly and effectively. Put them to work for you by visiting www.bobmariano.com, calling 603-228-1345 or stopping by their dealership at 146 Manchester Street in Concord, N.H. You can also find them on Facebook at www.facebook.com/BobMarianoChrysler.

    Press Release Courtesy of Online PR Media: http://bit.ly/wLtRA6

    Cambridge PR Group
    Michael Wong
    617-500-2302
    MWongPR@yahoo.com

    Source: EmailWire.com

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