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(Transportation-News.com, October 04, 2017 ) The prepared foods sector represents a highly dynamic space for growth as consumers' quest for convenience and experimentation continues and evolves and ethical and healthy eating gains consumer interest. Overarching themes include the rise of meat-free diets, healthy swaps driven by ingredient-savvy consumers seeking healthy alternatives to traditional starchy food, and experimental prepared food inspired by borrowing ideas from other food categories.
Scope
- Consumers' diets are diverse, and while most claim not to follow a specific diet, there is a gradual shift occurring in response to health trends.
- Consumers are less experimental with staple foods such as pasta, rice, and noodles, yet they are willing to experiment with prepared food that they do not consume frequently, such as ready meals.
- Consumers perceive an ethical and sustainable lifestyle to be an important part of their wellbeing and wellness, and prepared foods aligning with ethical and sustainable issues will appeal to many consumers.
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Reasons to buy
- Identify how brands can innovate to engage consumers as well as showcasing best-in-class innovation examples throughout.
- Learn what consumer behavior is driving innovation using Publisher's latest consumer research.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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Table of Contents
Introduction
Innovation Trends in Prepared Foods
Go Meat-Free
Premiumized Junk Food
Healthy Swaps
Inspiration Borrowers
Fresh and Easy
Ethical Eating
The Future
Appendix
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Key Players:
Nissin Food
Hello Fresh
Purple Carrot
Mindful Chef
Tyson
Intermarche
Jumbo
Waitrose
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Rajat Sahni
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Source: EmailWire.Com 
Source: EmailWire.com
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