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(Transportation-News.com, November 27, 2018 ) Next-generation Technologies Converge with Automotive Seating Solutions – Innovations will Remain Prevalent: Recent technological developments in the automotive industry aided by advanced electronics are driving the Automotive Seating Market imbued with the confluence of intelligent technologies and car seats. Leading manufacturers in the Automotive Seating Market are leveraging their software capabilities and electronics to enhance features, such as connectivity, mobility, and configurability of automotive seating systems. A majority of stakeholders are adopting strategies to drive innovation and accelerate their momentum across the automotive seating market. Employing advanced technologies to bring in innovation and escalate automotive seating sales is a major part of the winning strategies adopted by Lear Corporation – a U.S.-based manufacturer of automotive seating systems. Lear acquired Grupo Antolin's seating unit in 2017, to integrate its electric seat rails with surface rail designs by Grupo Antolin, to develop automotive seating that will move on electrically powered rails. To capitalize on unprecedented Business Opportunities In The Automotive Seating Market, Apple Inc. forayed the market with its haptic feedback system for automotive seating systems that can provide drivers with physical alerts about operational irregularities caused during a drive.
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Technological perspicacity is aiding automotive seating manufacturers to draw attention from premium automakers that require various automotive parts with smart features. Leading manufacturers of automotive seating systems are focusing on upgrading the competence in offering high-tech features of car seats to gain recognition from luxury vehicle brands. Incorporating industry-leading technologies to provide intelligent automotive seating systems to premium automotive brands is expected to create multiple lucrative opportunities for stakeholders in the automotive seating market. Faurecia SA – a French automobile company – recently entered an agreement with BMW to provide just-in-time seating assembly for 6 million BMW AG vehicles. Further, RECARO GmbH & Co. KG – a German automotive seating manufacturer – recently introduced the Speed V – a bolt-in seating system for American sports cars to support performance driving.
Comfort and Safety to Remain Primary Concern for Manufacturer and Consumers
The incorporation of technologies is not only limited to developing intelligent and smart features of automotive seating systems; manufacturers are employing the latest technologies to meet consumer demands for comfort and convenience. Recent advancements in the field of biomechanics and ergonomics are enabling automotive seating manufacturers to produce multi-way adjustable automotive seating system without making seats heavier or bigger. Leading manufacturers in the automotive seating market are focusing on enhancing the safety features of automotive seating systems, such as stress detection and fatigue detection features. Furthermore, adopting a multi-material approach to produce lightweight automotive seating systems without compromising safety is likely to remain a focus for stakeholders in the automotive seating market. Adient plc – an automotive seating company headquartered in Ireland – recently announced to have unveiled car seats that are up to 40% lighter than the traditional ones.
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The positive growth prospects of the automotive industry in the Asia-Pacific and the European Union is expected to contribute to the growth of the automotive seating market in the upcoming years. With the increasing population and a significant growth in disposable income in emerging Asian market, the rise in automotive sales is unparalleled. Furthermore, the negative effects of the great recession on the European automotive industry continue to ebb, boosting new car registrations in the region to reach 14.6 million in 2017. Growing sales of automobiles and increasing trade activities in the automotive industry in Europe as well as in emerging Asian countries are generating lucrative opportunities for automotive seating manufacturers and distributors. To capitalize on high demand for premium automotive products in China, Recaro Automotive Seating, recently entered a strategic partnership with Shenzhen Csema Tech Co., Ltd., to establish a reliable distribution channel in the automotive seating market in China. Leading manufacturers in the automotive seating market are investing heavily in these regions to capture greater opportunities and maintain an edge.
Inability to Reduce Manufacturing Costs of Automotive Seating Systems can Hamper Stakeholders’ Financial Performance
Downward pricing pressure imparted by automakers is coaxing manufacturers active in the automotive seating market to negotiate their sale prices according to the life of a vehicle model with compromising the product quality. The financial performance of stakeholders in the automotive seating market varies with their capability to mitigate prices through various means, such as supply chain management, and manufacturing efficiencies. Increasing commodity and energy costs, and raw material costs result in hampering the ability of stakeholders to keep the manufacturing costs under control, posing a major challenge for manufacturers in the automotive seating market.
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